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From Stages to Makeup Studios- A Dive into Celebrity Beauty Brands

r.e.m. beauty
Ariana Grande poses in futuristic photoshoot for r.e.m. beauty.

In the last decade, the makeup industry has grown in popularity with younger audiences famous influencers market brands on trending platforms. Makeup can be seen as self-expression, enhancing natural features, and an art form. Regardless of the purpose, makeup holds an undeniable power that even celebrities could not ignore, prompting them to start their own brands. 


1. R.E.M. Beauty

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Well-known singer, songwriter, and actress, Ariana Grande, has her own makeup brand that launched on November 12, 2021.  “R.E.M. Beauty” focuses on making products that are vegan, cruelty-free, paraben-free, and even recyclable! There are shades of different foundations that are inclusive to lighter and darker complexions, including concealer. They have a variety of blushes, highlighters, eyeshadows, mascara, eyeliner; they even include sets and tools you can purchase. However, it’s definitely on the pricey side. You can shop the products at and Ulta Beauty.


2. Florencebymills

British actress Millie Bobby Brown, best known for her lead role in hit series Stranger Things, created her own skincare and cosmetics line called “Florence by Mills” in 2019.  The brand’s products are vegan, clean, and cruelty-free. Brown has created a range of products including fragrances, skincare, makeup, accessories, and even fashion items. Her skincare products target issues like pores, acne, and eye bags to not only hydrate the skin but also improve the skin barrier. She also has a variety of makeup products such as skin tints, concealers, blush, highlights, and more. The products can be relatively expensive, but there are often sales that reduce prices by 20 percent to 50 percent. You can shop products on the official website, Target, or Ulta Beauty.


3. Fenty Beauty

The second-best-selling music artist and businesswoman, Rihanna, launched Fenty Beauty on September 8, 2019. Her brand consists of all-inclusive foundation and concealer shades; counter sticks, highlighters, lips plumpers, lip liners, and more. The company strives to inspire their customers, putting time and effort. Fenty even has digital sources; such as trying on shades, meeting hard-to-match color shades, and chatting with experts. They really do have it all. Although the products are more expensive, they offer 15% off when you sign up on their website. Products are also sold at Sephora, Ulta Beauty, and Target.


4. Kylie Cosmetics

American socialite Kylie Jenner launched “Kylie Cosmetics” back in 2014. Her makeup brand is cruelty-free, vegan, paraben-free, sulfate-free, and dermatologist-tested. Her makeup line comes with a vast variety of products, like foundations, concealers, mascaras, lipsticks, eyeshadows, highlighters, bronzers and body glows. Brushes, kits, and other application tools are also available to purchase on her website, Macy’s, Ulta Beauty, and Nordstrom. While her products are pricey, they’re worth achieving that flawless look.


5. Rare Beauty

Singer and actress Selena Gomez launched her company Rare Beauty in 2019. From foundations, blushes, to creamy bronzers, Rare Beauty emphasizes inclusivity, offering a wide range of shades suitable for diverse skin tones and types. The brand provides products that enhance your natural beauty, not hide it, encouraging individuals to embrace their uniqueness. You can shop Selena’s products on the brand website and Sephora.


6. Haus Labs

Haus Labs was founded by singer-songwriter and actress, Lady Gaga. Known for their flawless skin-like foundations, concealers, and striking bold vibrant pigments, Haus Labs aims to push  boundaries with striking lip colors and versatile eyeshadow palettes, empowering users to unleash their creativity. With the brand’s approach to makeup, there is an emphasis on self-expression and extending to prompt confidence in all ways. You can shop Haus Labs on their official website and at Sephora.


7. Honest

Actress Jessica Alba founded Honest Beauty in 2012,  a makeup brand that is dedicated to creating clean, safe, and effective beauty products. This brand offers a range of products free from potentially harmful ingredients such as parabens, phthalates, and synthetic fragrances. Her makeup line prioritizes providing friends and family with healthy and safe products, which enhance natural facial features, even including skincare formulas to soothe and cleanse the skin. Jessica commits to promoting a healthier and beneficial lifestyle, and Honest Beauty’s dedication to ethical sourcing and eco-friendly packaging reflects that. Honest Beauty products are available to purchase on their website, Target, and Ulta Beauty.


8. Flower Beauty

A brand that may not stand out as much, but has a vision, is Flower Beauty by Drew Barrymore. It is a brand that offers high-quality, but also affordable products. Launched in 2013, this brand heavily emphasizes cruelty-free formulations and vibrant, versatile shades to cater to diverse preferences. Not only does this brand have the essentials, like foundations, lipsticks, and eyeshadows, but it also has skincare products to suit your skin types. Drew inspired Flower Beauty to be accessible to all, regardless of budget or background. With its commitment to quality and affordability, Flower Beauty has given the beauty to shine, especially on a budget.

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About the Contributor
Ava Langford
Ava Langford, Photographer
Ava Langford is a photographer for The Federalist. She is a Junior in BITA at Alexander Hamilton Senior High. Ava covers not just interesting topics, but also things that aren't talked about or noticed enough around Hamilton. She is interested in multiple things such as: fashion, writing, and culture. You can share feedback and story ideas with Ava through email at [email protected] or on Instagram @federalistathami.

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