In the last decade, the makeup industry has grown in popularity with younger audiences famous influencers market brands on trending platforms. Makeup can be seen as self-expression, enhancing natural features, and an art form. Regardless of the purpose, makeup holds an undeniable power that even celebrities could not ignore, prompting them to start their own brands.
1. R.E.M. Beauty
Well-known singer, songwriter, and actress, Ariana Grande, has her own makeup brand that launched on November 12, 2021. “R.E.M. Beauty” focuses on making products that are vegan, cruelty-free, paraben-free, and even recyclable! There are shades of different foundations that are inclusive to lighter and darker complexions, including concealer. They have a variety of blushes, highlighters, eyeshadows, mascara, eyeliner; they even include sets and tools you can purchase. However, it’s definitely on the pricey side. You can shop the products at rembeauty.com and Ulta Beauty.
2. Florencebymills
The second-best-selling music artist and businesswoman, Rihanna, launched Fenty Beauty on September 8, 2019. Her brand consists of all-inclusive foundation and concealer shades; counter sticks, highlighters, lips plumpers, lip liners, and more. The company strives to inspire their customers, putting time and effort. Fenty even has digital sources; such as trying on shades, meeting hard-to-match color shades, and chatting with experts. They really do have it all. Although the products are more expensive, they offer 15% off when you sign up on their website. Products are also sold at Sephora, Ulta Beauty, and Target.
4. Kylie Cosmetics
View this post on Instagram
American socialite Kylie Jenner launched “Kylie Cosmetics” back in 2014. Her makeup brand is cruelty-free, vegan, paraben-free, sulfate-free, and dermatologist-tested. Her makeup line comes with a vast variety of products, like foundations, concealers, mascaras, lipsticks, eyeshadows, highlighters, bronzers and body glows. Brushes, kits, and other application tools are also available to purchase on her website, Macy’s, Ulta Beauty, and Nordstrom. While her products are pricey, they’re worth achieving that flawless look.
5. Rare Beauty
View this post on Instagram
Singer and actress Selena Gomez launched her company Rare Beauty in 2019. From foundations, blushes, to creamy bronzers, Rare Beauty emphasizes inclusivity, offering a wide range of shades suitable for diverse skin tones and types. The brand provides products that enhance your natural beauty, not hide it, encouraging individuals to embrace their uniqueness. You can shop Selena’s products on the brand website and Sephora.
6. Haus Labs
Haus Labs was founded by singer-songwriter and actress, Lady Gaga. Known for their flawless skin-like foundations, concealers, and striking bold vibrant pigments, Haus Labs aims to push boundaries with striking lip colors and versatile eyeshadow palettes, empowering users to unleash their creativity. With the brand’s approach to makeup, there is an emphasis on self-expression and extending to prompt confidence in all ways. You can shop Haus Labs on their official website and at Sephora.
7. Honest
Actress Jessica Alba founded Honest Beauty in 2012, a makeup brand that is dedicated to creating clean, safe, and effective beauty products. This brand offers a range of products free from potentially harmful ingredients such as parabens, phthalates, and synthetic fragrances. Her makeup line prioritizes providing friends and family with healthy and safe products, which enhance natural facial features, even including skincare formulas to soothe and cleanse the skin. Jessica commits to promoting a healthier and beneficial lifestyle, and Honest Beauty’s dedication to ethical sourcing and eco-friendly packaging reflects that. Honest Beauty products are available to purchase on their website, Target, and Ulta Beauty.
8. Flower Beauty
View this post on Instagram
A brand that may not stand out as much, but has a vision, is Flower Beauty by Drew Barrymore. It is a brand that offers high-quality, but also affordable products. Launched in 2013, this brand heavily emphasizes cruelty-free formulations and vibrant, versatile shades to cater to diverse preferences. Not only does this brand have the essentials, like foundations, lipsticks, and eyeshadows, but it also has skincare products to suit your skin types. Drew inspired Flower Beauty to be accessible to all, regardless of budget or background. With its commitment to quality and affordability, Flower Beauty has given the beauty to shine, especially on a budget.
